TikTok is introducing a fresh option that allows them to lessen the volume of AI-created content appearing in their feeds. This initiative comes as the platform revealed that it now features in excess of 1 thousand million AI-generated clips.
Trial and Implementation
The new functionality is being tested over the coming weeks before a global rollout. This shift comes amid a surge in AI-generated material, fueled by emerging video-generation tools.
AI Content on Other Platforms
Studies have shown that nearly one in 10 of the fastest-growing channels on a competing service exclusively feature AI-generated videos. A large amount of this content is considered “AI slop”, a phrase for substandard, factory-style content that is typically illogical or bizarre.
Our research shows that many people appreciate content produced via AI tools, ranging from digital art to informative clips, and we aim to offer the community the ability to see more or less of that, according to their own choices,” said a platform representative.
Scale of AI Content
TikTok shared that there are now 1.3bn videos on its network identified as artificially created. Collectively, over 100 m media items are submitted to the platform every day, making clips made by AI a relatively small percentage of its overall inventory.
User Control Features
Members will be able to decrease or raise the amount of AI content they see by accessing the topic control feature in the application and picking AI-made media. Additional categories that are already be controlled under the setting cover current affairs, style, beauty, and choreography.
Platform Guidelines
Its policies mandate users to identify lifelike artificially created content, and it prohibits malicious fake videos of celebrities or crisis events. Any believable AI video that is not labeled can be removed under its community policies.
Additionally, the platform will now apply an artificially created watermark to content produced via its proprietary AI systems, or flagged by an cross-platform project for identifying AI-generated material. This step is designed to help prevent users from attempting to bypass the disclosure requirement.
AI Literacy Programs
TikTok is furthermore launching a $2 million AI literacy fund for professionals and groups to create educational content about using AI responsibly. This program will benefit educational bodies specializing in educating programming and robotics.
Platform Protection
TikTok has justified its safety measures, amid discussion over proposals to cut jobs for numerous safety staff in the UK. TikTok is expected to cut a significant number of roles in its trust and safety division in London, with labor groups and internet security professionals raising concerns that people are being substituted by automated systems.
A trust and safety lead stated that people-led review would continue to be important, but automated tools can protect employees by filtering out the most graphic content ahead of it gets reviewed by people. TikTok announced a notable drop in disturbing and violent content reviewed by human moderators over the previous year due to the use of its AI tools.
“We think that it’s essential to integrate people and machines to maintain a secure environment,” the executive stated. “We’ll have humans as integral to the approach, but we also think it’s extremely critical to reduce exposure to harmful content as quickly as possible, which is the area in which a lot of the machine support is really helping us operate efficiently.”
